The first Monday after the first Sunday after the 4th of September. Once you get that into your head you shouldn't miss Abbots Bromley Horn Dance.
Abbots Bromley is a Staffordshire village between Rugeley and Uttoxeter. Every September members of the Fowell family collect the ancient antlers from the church at 8am prompt then perform their dance for twelve hours over a ten mile walk, stopping only for lunch and pints of beer.
There are twelve dancers. The six carrying the antlers are joined by Maid Marion, a Hobby Horse, the Fool, a triangle player, a bowman and a melodeon player. They're sometimes joined by another musician on concertina or accordian.
The other thing Abbots Bromley is known for is hand crafted lager.
Freedom Brewery relocated from London to Staffordshire in 2004 and I first saw their name on t shirts the Horn Dancers were wearing underneath their waistcoats.
Until this year I'd only found bottles of Freedom lager in Oddbins, but it's cropping up all over the place on draught now.
Freedom Four 4% abv
Freedom Pilsner 5% abv
Freedom Organic 4.8% abv
Freedom Organic Dark 4.7% abv
They're lagered for four to six weeks and are suitable for vegetarians and vegans - no fishy swim bladders in this.
If push came to shove I'd have to say Freedom Dark is my favourite with its subtle sweet berry flavours. The Pilsner is pretty immense too with a crispness from spicy - almost peppery hops.
The next time you hear someone saying that only mass-produced tasteless lager is made in a town in Staffordshire tell them to seek out lager brewed ten miles east in the village of Abbots Bromley.